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2008 Mercury Mariner Premier 4WD
Mercurial marketing challenge

From Jason Fogelson, About.com

The toughest job in the car biz has got to be Marketing Chief at Mercury. Every Mercury has a less-expensive, mechanically identical counterpart across the street at Ford. Into this morass steps the newly redesigned 2008 Mercury Mariner, the yin to Ford Escape's yang. Differentiating the two vehicles requires close examination. The 2008 Mercury Mariner Premier 4WD carries a base price of $25,380 ($29,945 as tested) with a 3 year/36,000 mile warranty, a 5 year/100,000 mile powertrain warranty and an EPA fuel economy estimate of 17 mpg city/22 mpg highway.

Read my 2008 Mercury Mariner Premier 4WD Test Drive and Review.

Images 1-12 of 19
  1. Meet Mercury Mariner
  2. Big headlights and square fog lamps
  3. The other side of Mariner
  4. Smooth lines
  5. This is my better side
  6. Euro style
  7. Nice tailgate
  8. Another view
  9. 17" satin finish
  10. Now that's security
  11. 29.3 cubic feet
  12. Nice dash, man
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