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Jason Fogelson

SUV Sales Slump in October

By November 3, 2012

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The sales figures are in for October 2012, and as suspected, SUV sales have slumped, declining by 8.5% over last October. Crossover vehicles saw increases of 3.5% over the same period. Large SUVs and Luxury SUVs suffered the greatest decreases at 22.3% and 11.8% respectively. Crossovers outsell SUVs two-to-one, and minivans bring up the rear. For the year-to-date 2012, the sales figures are: Crossovers - 222,723; SUVs - 100,044; Minivans - 59,415.

In the Top 20 vehicles, the top-selling crossover is the Honda CR-V (20,205) at number 9, followed by the Ford Escape (19,832) at number 10; Chevrolet Equinox (15,387) at number 15; and Ford Explorer (14,220) at number 18. The top two vehicles in the US were both pickup trucks, by the way. The Ford F-150 continues its dominant reign at number one with 56,497 units sold in October, followed by the Chevy Silverado at a distant second with 38,739.

So, what can we gather from these figures? Crossovers continue to increase in popularity, while traditional SUVs fall away. I believe that the reasons are manyfold -- as gas prices rise, fuel economy becomes more important; Newly redesigned crossovers are loaded with cutting edge features that stale SUVs lack; Crossovers are attracting buyers who are downsizing from big SUVs and moving up from cars; Dealers and manufacturers are pushing crossovers more than SUVs, creating a foregone conclusion on the sales charts.

What do you think? Is the SUV going the way of the dodo? Click on "comments" below and share your thoughts.

Photo Jason Fogelson

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