2009 Kia Borrego Photo Gallery

Kia shared a bit of advertising with journalists at the launch of the new Borrego midsized SUV. The theater ad is pretty clever, playing with luxury brand advertising clichés in an irreverent fashion. The print ad is also clever -- I would say inspired by Mini's ads, with stickers.

But, it does unintentionally highlight a weakness with Borrego's design.

Borrego is a little bit generic.

Take a look at this 2009 Kia Borrego Photo Gallery, and see if you agree. It's the danger of being the last one into the room -- we've seen all of these design flourishes before, and the original gets the credit. I don't think that design is the number one selling point for Kia, but a little more originality, a little more personality would make Borrego a bigger hit in my book.

Photo © Jason Fogelson